You may have noticed that when someone adds you to their Close Friends list, you’ll see their Stories closer to the front of your feed with a bright green border. This little-known hack can be a real game-changer for increasing Instagram Stories views. On the lookout for inspiration? Bookmark this blog: 25 Instagram Stories Ideas for Your Social Strategy Tactic #4: Tap Into Instagram’s Close Friends Feature The short-lived nature of Instagram Stories is great for creating buzz - especially when paired with a feed post caption that encourages viewers to head to your stories to find out more. For creators, it could be a tutorial sneak peek, or a point of view you’ve never shared before: It may be an age-old marketing tactic, but sharing exclusive content is a bonafide way to increase your views - especially if it’s something useful or interesting to your community.įor brands, this could be an exclusive 24-hour discount code. Tactic #3: Share Exclusive Content on Stories ICYMI: Later's social media management tools make posting your Instagram Stories easier (and you'll save time in the long-run). “Lots of people recommend this, but we haven't been able to replicate results consistently.” “We didn't see anything that was out of the ordinary for us,” shares Lindsay. Later’s social team has also tried taking a short hiatus to see if this had any impact on Story views. We’re not entirely sure why this works so well - but it's worth experimenting with. “Adding a new Story at hour 22-23, right before the rest of our Stories expire, gives all of them an extra boost in views.” This tried-and-tested tip comes straight from Later’s Social Content Lead, Lindsay Ashcraft. Hello, more views! □ Tactic #2: Include an Extra Story at the End of the Day The more clicks and engagements your Stories receive, the more Instagram will bump your Stories to the front of the queue. This will encourage engagement on your Stories right off the bat, which is a major nudge to the Instagram algorithm.
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